Philips and the renowned director/producer, Ridley Scott, launched a global filmmaker competition dubbed the “Tell It Your Way” Film Making Contest.
The entrants were given total freedom of expression and could take up any theme they wanted. But there were two rules in the contest to qualify for the prize that were strictly enforced:
1) Only six lines of dialogue was allowed in the film. Thus, challenging the film maker to show, rather than to tell the story.This ensured that the film submissions would portray the story graphically, keeping the elements in the story visual.
2) The other rule concerned brevity and challenged the film maker with a time constraint for conveying the story. Any film submitted in the contest had to be no longer than three minutes.
“The Porcelain Unicorn” was adjudged the best.