“The unbelievable spectacle of running a website without the internet is a tribute to Rajinikant’s larger than life image.”
With a heady mix of foot-tapping music, vibrant splash of colours, quirky quotes and illustrations, and icons in true Rajni style and lingo, the unique website reflects Rajini’s signature style.
The website is based on a complex algorithm running in the back-end that keeps an eye on the propagation of data packets between two terminals.
Magic kicks in soon as the internet speed is down to zero, which is the basic premise on which the site and the concept has been constructed. The humour element on the website is accentuated by the error message in typical Rajini style that appears if a visitor attempts to re-connect the internet. “Aiyyo! That was unexpected. To keep browsing, switch off your internet,” reads the message.
The site has three sections – the man, the superstar, and the legend.