LG unveiled a giant 3D media façade in Kulturbaruerei, the cultural heart of Berlin, to highlight the range of devices under the LG Optimus series label.
The ever-changing 3D artwork on the nearly three-storey high screen (23 x 21m) captured the attention of many a passerby. It started with a countdown on a giant hourglass before viewers were greeted by an “android”. The presentation then took viewers on a ten-minute ride that included whales, ice skaters, giant octopi, butterflies and steaming jungles amongst other things. The show concluded with the captions: “LET’S TURN OFF YESTERDAY”, and “OPTIMIZE YOUR LIFE” which will be the official tagline of the Optimus Series marketing campaign.
The grand finale involved the audience becoming the stars as photos they took of themselves on phones provided by LG had their images displayed on the media façade.
Link to the video: