Nicki Minaj is taking her effervescence and animation to new heights! Nicki Minaj is the choice of a new generation of marketers. The Pink Friday songstress is standing up for the red, white and blue—cola
The next generation of soda lovers are in for a real treat because Nicki Minaj has decided to become the newest face of the Pepsi brand. According to Forbes magazine, the “Super Bass” songstress has inked an endorsement deal with the company and already filmed her first commercial for the beverage giant last month in South America. The deal is reportedly worth well into seven figures.
The Young Money diva has signed on to become the face of a new Pepsi beverage. The multi-million dollar deal includes a commercial which was already shot in South America and is scheduled to release in the upcoming months. “You’ll see the commercial probably in the next two months,”said Derek Jackson, the broker of the agreement, to Forbes. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.”
But it’s not like the 29-year-old rapper is short on cash. Nicki Minaj became the first female to grace FORBES’ Hip-Hop Cash Kings last year, pulling in $6.5 million, enough to land the No. 15 spot on the annual accounting of rap’s top earners. And she’s only just hitting her stride. The singer’s new album, Pink Friday: Roman Reloaded, is scheduled to drop on April 3 — and will feature guest artists like her mentor Lil Wayne, Rick Ross, Nas, Drake and Chris Brown.
Indeed, if Pepsi’s looking to showcase a fresh, hip look, then they couldn’t have picked a better star for the job. Soda will never be the same again. Guess her exorcism performance at last month’s Grammy Awards went over well with the soda executives.